LoveBidBuy: Bedazzled or Be Duped??

I’m every marketer’s dream. Wrap it in pretty packaging and have some random celebrity endorse it and I will undoubtedly make a purchase. Dita von Teese has a new brand of margarita mix (The Margadita!)? I’ll drink it! Brooke Burke is selling Skechers? I’ll wear ‘em! Julianne Hough has a new dancing-inspired fitness DVD? I’ll use it! Yes, I’m somebody who shops on my gut instinct alone and am never concerned about price or practicality until after the fact. And when that gut instinct has been pre-disposed to some form of Hollywood hype my inner sensibility doesn’t stand a chance.

The wave of celebrity reality TV shows has had a traumatic effect not only on my savings account but on my sense of self. Every time I see a Kardashian sashay across the screen draped in designer duds I cannot help but feel a little pang of jealousy. Yes, I often feel like an extra from Carly Simon’s music video “It Should Have Been Me” (although I could never quite understand how anybody could really want to fight for some boyo in a lime-green striped polo shirt – then again, I salivate over thigh-high Loboutin boots so what the hell do I know?). It seems like whenever I turn on the TV or open a magazine I am fervently reminded about how unfabulous my life is, of everything I cannot afford and how in no capacity is anybody trying to keep up with me.

I’m already a slave to celebrity fashion lines at the likes of Target, Kohls and JC Penney and no doubt will be adding Sears to this list once the Kardashian Kollection launches this August but, I’ve been slow to jump onboard with the wave of celebrity endorsed fashion websites – until recently, that is. This week, Lauren Conrad launched a beauty inspired website http://www.thebeautydepartment.com/ which gives hair and beauty tips galore. Recently, the spawn of Hollywood’s sharpest tongued critic, Melissa Rivers, became editor for http://www.shoparatti.com/. This is a pretty interesting website which promotes various daily deals from 60% off YSL sunglasses to discounted beauty treatments. Apparently Ms Rivers fervently scours the internet each day to bring us the best discounted deals of all things fabulous and fashionable. How magnanimous of her!

But of course, my favorite celebrity fashion website of the moment is that of my girl crush Kim Kardashian. I fervently ignored the postings on Facebook and Twitter about Shoe Dazzle for quite some time but relented this week. This website is fabu-less. Literally. Every single item on it costs a mere $39.95 and they suggest certain styles to you based on a personality test you take. What’s more, if you invite your friends to partake and they make purchases you can earn style points which ultimately result in further discounts. Loves it! Oh and did I mention how cute this website is? It is a haven for all things girlie – I was putty in their hands. I’m opening my wardrobe doors to these two beauties below and am awaiting their arrival with breath that is bated.

It’s easy for us to be seduced by star power and duped into departing with our hard earned cash for less than top-notch products. What I like about the shoes I was presented with on Shoe Dazzle is that they are definitely very current trends that probably have little longevity. Yes, you heard me right! But, this is actually a good thing. As I’ve said before, we should only ever invest big $$ in classic, timeless pieces which often leaves little room on our credit cards for the more fun contemporary items. I’ll be rocking these fun Shoe Dazzle designs like I’m partying on the Sunset Strip with enough money in my wallet to, well, actually party on the Sunset Strip.

Ladies, I encourage you all to bedazzle like a superstar with Shoe Dazzle.

UPDATE: Received my shoes - love, love, love!!!!!!!